Day in the Life – Abey Tidwell


Abey Tidwell is a Design Coordinator at FreshForm and works collaboratively within the Experience Design Team. She is originally from The Bay Area, and moved down to San Diego in 2011 to attend San Diego State University where she studied graphic design. She has also studied the human centered design process alongside IDEO professionals at Parsons in New York City. Abey graduated from SDSU in 2015 and has been here ever since.


What is misunderstood about what you do at FreshForm?

A widely known misconception about designers is that we are the ones who make things look good. While that is one aspect of it, we are first and foremost here to solve problems. A client will come to us with a problem, and they’ll typically have a potential solution in mind of what they want. However, it is our job to take a step back and figure out where the problem truly lies, then find the best possible solution for their specific needs.

I’m in a unique position here at FreshForm where I don’t necessarily devote all my time to one specific thing. I work cross functionally and have a hand in different phases of a project starting with research all the way through quality assurance. It’s great though, I have the opportunity to approach different situations with the same way of thinking. Although I’m not sitting at a computer creating a masterpiece in photoshop, I still feel as though I’m designing off the computer. It’s all problem solving.

What website do you visit to stay up to date with trends?ff-studio-hero-examples-2017-6-1_402

Awwwards is great for digital design, and Designspiration is nice for inspiration regarding general aesthetic. I also like to stay up to date with current events, some of the sources I browse are Vice and the New York Times podcast: The Daily.

What advice do you have for a young designer? 

Intuition is key. Find yours, and follow it.

What is your favorite gadget (high tech or low tech)?

Although I live and work in a world of digital, I’m an old school kind of gal. I really enjoy screen printing, I’ll always take advantage of an opportunity to screen print a project if I have the option to do so.

What is your favorite lunch spot?

Dos Brasas. One of the Designers here, Seth, got me hooked on bean, rice, and cheese burritos. I think half the office is addicted now.

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