Startup Weekend Brand Launch Prize

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Startup Weekend Brand Launch Prize

At FreshForm Interactive, we thrive from a maker culture. From the brainstorm to the final touches, every part of the creative process challenges our limits and satisfies our thirst for innovation. Experimentation is a nonstop part of our approach, and something we’re passionate about. On a day-to-day basis you’ll find our designers and developers creating digital masterpieces or crafting tangible art. We’ve made mistakes along the way, but the end result is always something we’re proud of.

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How to Create Content That Inspires Customer Loyalty

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how to inspire loyalty with more meaningful content

We’ve already discussed how content should start with your brand strategy and speak to your personas, and how to develop high-level content themes to guide your content planning and editorial calendar. We’ve also talked how powerful it is to use storytelling to communicate your message and why it’s so important to stay focused. Now, we’re going to talk about something often overlooked in content creation: how to write content on a deeper level that makes customers feel more connected to your brand, and more likely to be loyal to it. Continue reading

9 Reasons to Get More Focused with Your Content Marketing

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content marketing focus

Content marketing can be an incredibly effective way to reach your audience, build relationships, educate, build brand affinity, create brand loyalty, generate interest, and ultimately increase sales. However, in order to be effective, you need to stay incredibly organized and focused, otherwise you may end up needlessly competing with other brands and swimming upstream.

Here are 9 reasons to keep your content marketing focused:

1. Major publishers cover mass appeal content (AKA general topics, such as travel, health, fitness, technology, sports, etc.)

For reference, think about the kind of clout these major publishers have:

  • ESPN has 22.2 million Twitter followers
  • Women’s Health has 3.8 million Twitter followers
  • National Geographic has 10.5 million Twitter followers
  • TechCrunch has 5.7 million Twitter followers

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Structure Your Content Around What Drives User Intent

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content marketing themes content creation

If you’ve ever wondered how it’s possible to create an entire content calendar at once, the secret lies within a key part of the planning process: developing content themes. Content themes help you plan ahead and provide the structure needed to stay focused on content that will deliver meaningful results.

Creating content themes allow you to create an even mix of content that satisfies different audiences while remaining true to your business goals. Using content themes paired with an editorial calendar will help you make sure you’re not creating too much of any one kind of content.

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Zooming In: Getting a Closer Look at Personas That Work

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Creating actionable personasPersonas are a representation of a user based off of quantitative and qualitative research. They give marketers a better picture of who they’re talking to. Many marketers are familiar with personas, but are not sure why they’re not getting more value out of personas.

In this post, I’ll explain what “thin” personas are, and why they’re not as effective or creating actionable personas.

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Personas: The Key to Creating Content That Resonates

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Personas: They Key to Creating Content That Resonates

I really like to give people thoughtful, personalized gifts. I think it’s the moment that someone opens the gift and their reaction that motivates me. I can always tell when someone feels so-so about a gift. The whole lotion and/or candle duo has never been enough.

When I want to give a good gift, I start by brainstorming everything I know about what a person is interested in. Most of the time my greatest ideas come from thinking about the little things – what makes them really excited, what gives them unexpected joy, their quirks.

It’s not as much knowing the person’s age, gender, job, and/or where they live. If I went based on that, I’d be getting people generic gifts anyone could give. My intention is to give a gift that’s truly special. If all the gifts were opened without knowing the givers, then my gift would still be connected to me, because it’s an extension of my personality and style.

Marketers can achieve the positive reaction I’m going for with gift giving when they know their audiences well. When marketers with strong brands make meaningful connections with their audiences, they are able to “give” in a way that’s distinct to their brand.

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22 Signs Your Brand Needs TLC Right Now

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22 signs your brand needs TLC

Successful content and social media require having a plan for quick wins and a big picture idea for your long game.

Your long game is building your brand to create sustainable value. You get a lot more value out of your marketing efforts when every single marketing tactic contributes to brand equity. Strong brands create inimitable differentiation, increase loyalty, and create financial value. The value provided by a strong brand is real – each year, brand consultancy Interbrand tracks brand values: Brand equity is worth billions of dollars for the top-performing companies.

Brand Touch Points

Content and social media provide opportunities to create brand touch points for your consumers. At every brand touch point, you should be delivering on your brand promise. Each touch point contributes to your brand perception as part of the larger mosaic that makes up your brand.

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7 Elements of Brand Strategy You Need to Nail for Content Marketing

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content marketing and brand strategy

Before you start a content marketing and social media campaign, your brand needs to be in tip-top shape. If your brand isn’t ready to be communicated, then you’re missing out on an opportunity to build brand equity. It’s a short-term investment that may yield a few quick wins, but it won’t provide any longevity or sustainable value.

To get the most out of your content marketing and social media investments, make sure you’re confident about these 7 elements of your brand strategy:

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