Before you start a content marketing and social media campaign, your brand needs to be in tip-top shape. If your brand isn’t ready to be communicated, then you’re missing out on an opportunity to build brand equity. It’s a short-term investment that may yield a few quick wins, but it won’t provide any longevity or sustainable value.
Everything you do with the content you create and how you promote it is a reflection of your brand. Brands are not always the outcome of methodical planning and execution, but they are always there. Intense competition and an increasingly noisy world demand companies do more than let brands passively develop. Great content marketing is part of deliberate brand building.
We’re excited to announce that we’ve expanded our agency to include offices in both San Diego, CA and Austin, TX. A growing list of clients in the state of Texas finally persuaded us to find a second home in the colorful city of Austin.
In honor of our new office, we wanted to share with you 10 reasons why we love Austin:
The creative and delightful new style of iOS 7 gives iPhones, iPods, and iPads a refreshing new look. But if you know how to take advantage of the new direction of iOS 7, many of the technical and functional changes under the hood are even more exciting, making brand engagement via apps more powerful than ever before. Here are 3 key concepts to keep in mind when developing your iOS 7 mobile experiences.
There is one staple of team-based development that Drupal unfortunately falls miserably short on: version control. Mariya Lysenkovain outlined perfectly many of the reasons why Drupal sucks, and again in her follow up article. Among her reasons she mentions how Drupal stores most of its configuration in the database. But so what? What does that have to do with version control and multiple developers? Actually, a lot. Databases are not shared between developers or environments, nor should they be, so any configuration that is saved on one machine will not be reflected anywhere else. This is a huge hurdle when trying to use version control, and can break a Drupal site faster than 777 permissions on the files directory (gratuitous nerd joke #1).
I have recently entertained the notion that presenting one design direction to a client can help keep a UX project on track. This post will describe the strategy behind this presentation style.
In this post I’ll talk about the importance of escaping the Google Analytics UI, and I’ll advocate my own solution for doing so: pulling Google Analytics data into spreadsheets. Finally, I’ll provide a few resources for automating the process, including my favorite, an ancient Google Drive script from SEOmoz.
In my past few years, I’ve become something of a “Drupal developer.” However because of my recent experiments with MVC frameworks, Ruby on Rails in particular, I have since been left wanting with Drupal. And anybody who knows what a “Drupal developer” is knows it’s not necessarily a compliment. I’ve spent so much time in Drupal land that I most certainly am not growing my skills as a web developer as much as I should be. I can write a Drupal hook or a custom module with ease, but these are only skills that will help me with Drupal.
Recent rumors are suggesting that Apple has a new device in the works. Not another iMac, iPod, or iPhone, but a device you can wear. As it turns out, a smart watch or “iWatch” seems to be already in the works. Bloomberg reports that Apple already has a team of 100 employees working on such a device. Both Apple Insider and Patently Apple have now also reported that a patent application that was recently published for “an advanced wearable computer in the form of a bracelet that could double as a watch.”
