Imagine yourself in a conference room with the stakeholders involved in your website redesign. There are representatives from Marketing, Sales, Product, and Engineering. Your designer presents the concepts to the group. Do the majority of people around the table hide their feedback until the HiPPO has given an opinion? If so, your organization has fallen to the HiPPO method of decision-making.
This is the first installment in a two-part series about setting up spreadsheets that automatically pull in Google Analytics data. In this post I talk about Query Explorer 2, an awesome tool for pulling more rows from Google Analytics.