A series of strategy and brand positioning workshops provided key insight to unify North Island Credit Union as an exceptional member-focused banking experience across all touch points.
Provided cohesive brand identity across the credit union branches to elevate the brand and compete with other commercial and regional banks.
Through the rebrand North Island Credit Union enhanced existing member confidence by prioritizing the Customer Experience.
The brand experience must consider who their members are, what matters to them, and how to make their members’ life better through understanding their needs.
The website is the face of the credit union and should reflect the same, welcoming member experience across all platforms.
"[FreshForm’s] ability to listen, strategize in a collaborative fashion and executive promptly became their biggest strengths – noting that their creative continues to be most impressive as well."
– Jill Faucher, Vice President of Marketing
Brand and Culture Design
Customer Experience Design
Information Architecture (IA)
User Experience (UX)
Web Design and Development
User Interface (UI)
Maintenance and Optimization