FreshForm Strengthens Leadership Team


Company Appoints Chief Strategy Officer and Managing Director

San Diego, CA — FreshForm announced today that James White has joined the company as Chief Strategy Officer and Troy Troxler has been promoted to Managing Director, reinforcing the company’s leadership team and providing experience and focus to brand strategy and business operations.

Mr. White brings 16 years of big brand experience, including Microsoft, Qualcomm, adidas, TaylorMade Golf, GlaxoSmithKline, LabCorp and Dexcom. Troy Troxler, having joined FreshForm in 2015 as Director of Account Services, comes with 18 years of progressive management experience .

Scott Robinson, President & CEO said, “We view both roles as a sign of our commitment to creating stronger relationships with our client partners. Troy is a champion of lean methodologies and business best practices. He maintains an outstanding work ethic and is committed to professional excellence and personal growth for the FreshForm team.”

Mr. Robinson continued by saying, “The evolution of our own business, plus the increasing demand from our clients, led us to look for a strategist who would also fit in well with our culture and ethos. During our initial 9-month engagement, James’ wealth of experience, industry knowledge and business acumen has made him a leader at FreshForm. We’re fortunate to hire someone of James’ caliber to this role, having worked at agencies such as McCann, VCCP London and Iris Worldwide.”

James commented, “FreshForm provides brands a platform to challenge the status quo, driving innovation and successful business outcomes. Our Customer Experience Modeling (CXM) puts us at the forefront of a revolution, giving us the power to transform brands in a positive way.”

About FreshForm
FreshForm is an experiential branding agency based in San Diego, California. Design thinking inspires our passionate team of thinkers, makers and doers to collectively shape personal experiences between brands and their audience. We design and build customer-centric brands using the principles of human-centered design, allowing us to influence perception, encourage behavior, and transform brands. Our services include, Innovation Workshops, Brand Strategy and Design, Customer Experience (CX) Design, Website Design and Development, Brand Activation, Prototyping, Testing, and Iteration.

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