California Credit Union
Creating a
Unified Brand

With news of a merger between California Credit Union and North Island Credit Union, FreshForm led a series of focus groups, strategy, and brand positioning workshops to provide key insights and a cohesive brand platform across all touch points—in-branch, internal communications, and online.

Design Challenge

How might we combine the unique strengths of both financial institutions to ensure a continued, exceptional member focused banking experience for the collective membership and their communities?

California Credit Union brand materials
Behind the Scenes 1
Behind the Scenes 2
Behind the Scenes 3

The merger enables California Credit Union to better meet the needs of San Diego and Los Angeles communities through new philanthropic and educational programs.

Project Insights

“We are Californian—bold yet welcoming, diverse and inclusive of our greater community”

Strategy and Insight
Innovation Workshops
Brand and Culture Design
California Credit Union website design