Question 1

What does a digital product design engagement with FreshForm look like?

Accepted Answer

Every engagement starts with a discovery phase where we immerse ourselves in your business, users, and competitive landscape. From there we move into strategy and information architecture, then UX design (wireframes and flows), then high-fidelity UI design and interactive prototyping. We work in close collaboration with your team throughout and hand off dev-ready files with full documentation.

Question 2

Do you design for both mobile and desktop?

Accepted Answer

Yes. We design for all platforms and form factors, including: iOS, Android, responsive web, desktop applications, and embedded touchscreen interfaces. We establish responsive design systems from the start so your product works beautifully across every device.

Question 3

How do you approach accessibility in product design?

Accepted Answer

Accessibility is built into our process from the first requirements, not added at the end. We typically design to WCAG 2.2 AA standards as a baseline and apply WCAG AAA where appropriate, particularly for healthcare and life sciences products where accessibility is both a regulatory and ethical priority.

Question 4

What deliverables do we receive at the end of a design engagement?

Accepted Answer

The exact deliverables are based on your needs and defined during project scoping. It could range from a coded, interactive prototype, annotated high-fidelity designs in Figma, a component library or design system foundation, design documentation and handoff specs, and usability testing findings if research was included.

Question 5

How long does a digital product design project take?

Accepted Answer

A focused MVP design engagement typically runs 2–3 months. Larger programs, full product redesigns or design systems for complex products, can run 6-8 months due to internal reviews and MLR (Medical, Legal, Regulatory) approvals. We will scope the timeline honestly based on the complexity of your product and the depth of research required.

Question 6

Do you work with companies that have an existing in-house design team?

Accepted Answer

Yes, frequently. We often operate as a senior design partner alongside in-house teams, either leading strategy and design direction or augmenting capacity for a specific product initiative. We are collaborative by nature and experienced at working within existing team structures.

Digital Product Design

Capabilities

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