Experience Design and Innovation

Experience Design
for the Next Revolution.


The Fourth Industrial Revolution is here.
Digital transformation is evolving the way we live, work and play.
Uniquely Meaningful Experiences™ (UME) matter more than ever.


FreshForm helps organizations thrive by orchestrating meaningful employee and customer experiences.

Since 2001 we have been creating personal connections and value for a wide array of innovative Fortune 500s, world-renowned universities, and growth-oriented businesses.

Employee Experience Design

We help People & Culture Leaders solve common problems such as: How do we transform the way we collaborate? How do we remove barriers between teams and departments? How do we foster alignment and a common language?

Workshop Facilitation, Innovation Frameworks, Culture Development, Collaboration Tools & Techniques, User Experience Training, Shared Experience Summits, Creative Environments
Customer Experience Design

We collaborate with Product, UX & Marketing Teams to solve problems such as: How do we evolve into new markets? How might customers use products in new ways? How do we connect with the people who matter most?

User Research, Experience Design, Digital Product Design, Comprehensive Design Systems, User Interface Design (Web, Mobile, Voice, IoT) Prototyping, User Testing, Innovation Roadmapping
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We Create Uniquely Meaningful Experiences.

At FreshForm, we call these UMEs (Pronounced "You-Me") and it's why we exist — it drives everything we do. We design people-centered experiences with authenticity and shared purpose. We aim to inspire, connect, and prepare organizations to thrive in the fourth industrial revolution.


“You know it’s a good team when their passion pushes boundaries and they create a bold vision. You know it’s a great team, when they fully embrace the challenges associated with achieving that vision in a collaborative, team building way. FreshForm is that team.”

– John Bandringa, Director, Enterprise Strategy & Innovation

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Our Clients

We Partner with Visionary Brands and Emerging Leaders.

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Every Organization is at a Crossroads.

When consumers have a good Customer Experience (CX), they are 3.5x more likely to make additional purchases than if they have a poor CX. Additionally, companies with a highly engaged workforce outperform their peers by 147%1 in earnings per share. The correlation between employee and customer experience is clear.

1 Gallup, Inc.


Experience Optimization

Optimize how people experience current interactions across touchpoints (products, services, organizations).

Experience Optimization Model

Experience Innovation

Add value to users by designing and delivering new ways of doing things that make life better.

Experience Innovation Model

Experience Transformation

Transform the experience ecosystem to stay modern, competitive, and immune from future disruptions.

Experience Transformation Model

“Companies will increasingly win or lose on the battleground of customer experience. To win, you need actionable CX insights that allow you to prioritize investments that will continuously improve your customers’ experiences.”

– Forrester via Forbes


We’re Good Listeners. Drop Us a Note.

FreshForm is an experience design and innovation firm based in lovely San Diego, California. We welcome visitors, so you may want to consider hosting your next off-site strategy session where the weather is nearly perfect year around. Yes, we're here to help.

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