• Client:
  • Industry:
  • Project:
    HP Instant Paper Strategy & Design
  • Services:
    Experience Strategy, UX Design

Building a Collective Aim Towards a North Star Vision.

FreshForm transformed HP's Instant Ink subscription by shaping the addition of paper as its first add-on product. This entailed setting the  future innovation through a clear North Star vision while also meticulously addressing the short-term launch. 

With the success of the revamped Instant Ink service, HP continues the long-term work started from our initial collaboration. More effortless opt-in/opt-out features, personalized notifications, and a relentless focus on learning and improvement will enable HP to build enduring relationships rooted in trust and transparency with their customers. 

No items found.


500,000 Subscribers 

Instant Ink paper subscribers have already reached over half a million customers.

Segmentation for differentiated experience

Defined a forward-looking framework of relevant and differentiated experiences for two clearly different segments with different behaviors and needs

50% reduction in time to reach vision

Inspired the team to have a clear and aligned perspective on the future of this experience, based on principles like smart, predictive and trusted.

Client Feedback

Design Manager

"Our product experience is based on FreshForm’s concepts of North Star vision for Instant Paper."