FreshForm transformed HP's Instant Ink subscription by shaping the addition of paper as its first add-on product. This entailed setting the future innovation through a clear North Star vision while also meticulously addressing the short-term launch.
With the success of the revamped Instant Ink service, HP continues the long-term work started from our initial collaboration. More effortless opt-in/opt-out features, personalized notifications, and a relentless focus on learning and improvement will enable HP to build enduring relationships rooted in trust and transparency with their customers.
Instant Ink paper subscribers have already reached over half a million customers.
Defined a forward-looking framework of relevant and differentiated experiences for two clearly different segments with different behaviors and needs
Inspired the team to have a clear and aligned perspective on the future of this experience, based on principles like smart, predictive and trusted.