HP
Instant Paper Strategy & Design
The Challenge
HP Instant Ink is a smart subscription service for printer ink or toner that charges based on pages printed rather than ink used. The initial rollout was a strong success for the business and required a follow-on product to effortlessly flow into consumers lives.
The Approach
FreshForm transformed HP's Instant Ink subscription by designing the end-to-end experience of Instant Paper as its first add-on product. This entailed the co-creation of a North Star vision (Experience Strategy, UX Design) while also meticulously addressing short-term launch goals (ie quarterly revenue targets).
The Outcome
With the success of the revamped Instant Ink service, HP continues the long-term work started from our initial collaboration. More effortless opt-in/opt-out features, personalized notifications, and a relentless focus on learning and improvement will enable HP to build enduring relationships rooted in trust and transparency with their customers.
- 500,000 Subscribers
Instant Ink paper subscribers have already reached over half a million customers. - Segmentation for differentiated experience
Defined a forward-looking framework of relevant and differentiated experiences for two clearly different segments with different behaviors and needs - 50% reduction in time to reach vision
Inspired the team to have a clear and aligned perspective on the future of this experience, based on principles like smart, predictive and trusted.
“Our product experience is based on FreshForm’s concepts of North Star vision for Instant Paper.”